Now that our Christmas & New Year present has arrived and you had a couple days to enjoy it, we can talk a little bit about it.
As a niche fetish site, we're well-aware that we got a rather limited audience that does not display many signs of growing. The majority of our customers are veterans of many years and have experienced our journey together with us. Which is why it's especially important for us to care about our community, reward and encourage the long-term commitment to membership.
You might think it's disingenuous of us to say so, with how we handled the upgrade to Vids 2.0 earlier this year. Even though we provided a full and honest explanation as to why we had to do it in a way that resulted in many subscriptions being effectively terminated before they could be fulfilled in full, we feel that still left a poor aftertaste, which is something we were not happy about.
Hence the new design. Even though we conducted a number of surveys in the past and discovered that UI/UX firmly sit at the bottom of the priority list for our customers; and even though we realize a new design is a costly venture that would hardly have any direct positive impact over our bottom line - we decided we still wanted to do this as our way to give back to our community.
All in all, we see the new design as something that:
allows us to deliver on all the features we promised you years ago and provide you the best Vids experience possible;
gives our site an unprecedented level of UI/UX that rivals that of major porn sites;
completes our "redemption ark" and allows us to regain the trust we might have lost with our community due to unpopular decisions we had to make in the past.So, what happens next? Now, we need your feedback!
To that effect, we have created a new forums called Design Feedback (click me)